360° multichannel campaigns, multilingual creative, video, and campaign microsites for public-health and social-service agencies
This one is not illustrative. It was actually run on 2026-09-08, and you can reproduce it in about thirty seconds.
Asked "who should we hire to run a multilingual public health awareness campaign for a city or state agency in New York," ChatGPT Search named DCF Advertising third in a list of six agencies, describing it as having "developed multilingual campaigns like 'Mental Health for All' and '988: Live Your Life,' promoting accessible mental health care," and cited dcfadv.com directly among its 6 sources. It shared the answer with ProPublica, arcos COMMUNICATIONS, ADin NYC, Barfield Public Relations, Inc., and Grassroots Media.
Paste that same prompt in yourself and you will get your own version of this. That is the point — it is checkable, which is why it is the only thing on this page stated as fact about your business.
The format is the deliverable here, not the figures. These are made up.
The narrative section a client actually reads. Generated from the same numbers above.
The 9% lift in impressions is almost entirely the two new Spanish-language radio dayparts and the transit shelter buy that went live on 8 August. Those two lines added roughly 1.4M impressions between them against a flat digital display plan.
Completion on the :30 spot dropped 5 points at the same time, and the cause is a placement change rather than the creative. The :30 cut moved into skippable in-stream, where the :15 cut had been running through July. The audience is not tuning out of the message, it is tuning out of fifteen extra seconds before the ask.
Sessions rose 22%, and 61% of that increase landed directly on the eligibility checker rather than the microsite homepage. That is the transit shelter QR code doing what it was placed to do: people scan it standing at the stop, and they arrive already at the step that matters.
Those sessions convert at close to twice the rate of homepage arrivals, which is what moved enrollment starts up 17% on a month when total sessions moved less than that. The homepage is now the weaker door, and it is worth treating it that way in September.
Non-English delivery reached 34% of impressions: 24% Spanish, 6% Haitian Creole, 4% Mandarin. Nothing new was translated this month. The shift came from moving the radio and community print weight into ZIP codes where the census language data said the audience already was.
Earned media added 11 placements, 4 of them in community outlets that carried the story in-language without a paid line behind it. Those are the placements worth counting separately next month, because they are the ones the paid plan cannot buy.
Three moves off this month's numbers. Put the :15 cut back into skippable in-stream and hold the :30 to non-skippable and connected TV, where the completion drop did not happen. Extend the transit shelter buy in the four ZIP codes producing the eligibility-checker scans, since that is the traffic converting. Rebuild the microsite homepage around the eligibility checker rather than routing people past it, because the QR arrivals are outperforming it on the same message.
Right now the language segments are reported on reach and the conversions are reported in total, so there is no way to see whether the Haitian Creole weight is producing enrollments or only impressions. September should split hotline calls and enrollment starts by language alongside the reach figures. It is a tagging change on the hotline intake and the microsite, not a new data source, and it is the difference between reporting that the buy was placed and reporting that it worked.